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Disney has no idea what it’s doing with ‘Mulan’ on Disney+

Disney recently announced that its highly anticipated live-action Mulan remake will be skipping a theatrical release, and instead will launch on
Disney+… for an additional $30. This is a little odd, until now we hadn’t heard of any plans for premium cost content. It seems like this is a purchase, not a rental, but for now Disney has implied if you stop subscribing to Disney+, you’ll lose access to the film. So not really a purchase.

Also, despite the plan being announced on an earnings call, we’ve seen no press release or advertising around the release, not even a Tweet.

Putting its new films on streaming doesn’t seem like a bad idea in the current climate, and $30 is expensive, but not unreasonable for a new release (it’s the cost of two tickets in most cities), but for now this plan seems a little confused, and we’re hoping Disney doesn’t botch it.

Read our full story on Engadget:
https://www.engadget.com/disney-plus-mulan-release-182440824.html

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